The liquid that you find in the bubbles of the shoes came directly from the Jordan River, where Jesus is thought to have been baptized, and was blessed by a priest. Injected into the rubber bottoms is holy water that has been colored slightly so you can see it more clearly as you move the shoes around.ĭaniel Greenberg, the head of commerce for MSCHF, said that the company got the holy water from his friend in Israel. The real selling point of these shoes is the soles, however. That’s Latin, for those of you who didn’t take it – it means “Jesus of Nazareth, King of Jews”. The back of the shoe has “MSCHF” on one, the brand, and the other has “INRI”, which stands for ‘Iesus Naxarenus Rex Iudaeorum’. In the New International Version of the Bible, Matthew 14:25 reads, “Shortly before dawn, Jesus went out to them, walking on the lake.” The important wording is he was walking on the lake, not in it. These trainers are made from 100% frankincense wool, keeping with the biblical theme, and have some very unique touches you won’t find on traditional Nikes.įor one, a crucifix was added to the laces, reminding you that these are Jesus’ shoes. The shoes were designed and produced by MSCHF, a Brooklyn-based company that would like you to know that right off the bat, they are not officially affiliated with Nike in any way, despite the signature “Swoosh” on the sides. MSCHFĪ single pair costs a staggering $3,000. And not just because they are the most unique collaboration we’ve ever seen. These redesigned Nike Air Max 97s went on the market Tuesday at 11 am and were sold out within minutes.įeaturing holy water in the soles, bible verse on one side, and lettering that stands for a Latin phrase referencing Christ, these shoes are making big news. The holy water inside the Jesus Shoes by MSCHF.Shoes filled with holy water apparently do have a market. “But this one was the holiest of all the collabs,” he says. on every second and fourth Tuesday of each month,” Greenberg says. MSCHF anticipates making “biweekly drops at 11 a.m. The shoes were in no part affiliated with Nike - MSCHF bought the sneakers at retail value and hand-created the design. Tuesday, it posted them on the retail site StockX. To promote its shoes, MSCHF sent about six pairs to YouTubers and other big shots, such as rapper A$AP Rocky, prior to the drop. Cash-strapped fashion fans are even turning to the underground streetwear market to make ends meet, reselling duds from the likes of Supreme and Kith. Shoe drops like these, followed obsessively by rabid fans called “hypebeasts,” have become an economy unto themselves. The holy water MSCHF injected into Air Max 97 bubble soles came from the Jordan River - “I have a friend in Israel,” Greenberg says - and was blessed by a priest. “As a Jew myself, the only thing I knew was that he walked on water.” MSCHF’s Jesus Shoes sold for as much as $3,000. “We were wondering, what would a collab with Jesus Christ look like?” Greenberg says. To do that, it started with “one of the most influential figures in history,” Jesus Christ. “So we wanted to make a statement about how absurd collab culture has gotten.” “We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that a beverage company that sells iced tea at bodegas,” Greenberg says. The godly shoes were made by Brooklyn-based product design company MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg tells The Post. “Jesus Shoes” are made with 100% frankincense wool (get it?), while the laces are strewn with a crucifix. Nike shoes with actual holy water in the soles are going for as much as $3,000 a pop, and sold out in mere minutes when they dropped Tuesday morning. What would Jesus wear? The sickest sneakers ever dropped, most likely. Kanye's Yeezy scouts Skid Row homeless people for fashion show: report Reps deny Kanye's Skid Row-fashion collab: 'We are not aware of this' Rihanna's Savage X Fenty raises $125M, eyes retail expansion Kim Kardashian's net worth surges $600M as Skims value climbs: report